32. Leaders and Managers

You know what I think about Leadership and Management? You lead people and you manage things. This is the accepted axiom and implies that leadership and management go hand-in-hand. Management is a function and deals with supervision and exercising control, while leadership is about relationships, influence, and inspiration. In order to successfully develop and implement a corporate strategy, a leader must first be an effective manager.

6. Celebrities in Advertising

You know what I think about celebrity advertising? Although there’s much debate over its power to influence the consumer, marketing agencies would likely see more return on their investment if they simply crafted a more effective message. Take those ‘Old Spice’ ads for instance…