You know what I think about customer focus? Leaders who don’t focus on their customers often fail. A relationship with the individuals who might buy their products is essential, but for some reason, many miss this absolutely critical aspect of their business. The process of identifying a target market and narrowing their company’s focus to appeal to it directly is key. Then they can turn their attention to their competitor’s customers.
Tag: marketing
6. Celebrities in Advertising
You know what I think about celebrity advertising? Although there’s much debate over its power to influence the consumer, marketing agencies would likely see more return on their investment if they simply crafted a more effective message. Take those ‘Old Spice’ ads for instance…