19. Target Customers

You know what I think about customer focus? Leaders who don’t focus on their customers often fail. A relationship with the individuals who might buy their products is essential, but for some reason, many miss this absolutely critical aspect of their business. The process of identifying a target market and narrowing their company’s focus to appeal to it directly is key. Then they can turn their attention to their competitor’s customers.

6. Celebrities in Advertising

You know what I think about celebrity advertising? Although there’s much debate over its power to influence the consumer, marketing agencies would likely see more return on their investment if they simply crafted a more effective message. Take those ‘Old Spice’ ads for instance…